Make These Changes To Your Small Business Site To Encourage Growth

The digital age has ushered in a great deal of uncertainty for small businesses. With the economy in flux, now is the time to make website changes that will bolster your business and be ready for whatever the future holds. The Levelland Chamber of Commerce understands the challenges that many small business owners face. In this blog post, we’ll discuss some of the ways you can make changes to your site that will encourage growth and success.

Add Accessibility

The first step towards making your website more accessible is to ensure that it’s compliant with the Web Content Accessibility Guidelines (WCAG). This means ensuring that all content is available to everyone regardless of any disabilities they may have. Additionally, text should be easy to read with sufficient contrast and colors shouldn't cause strain on eyesight.

Add a Call To Action to Gather Emails

Having a call-to-action (CTA) button on your website can help your business collect emails from potential customers who are interested in hearing more from you. Your CTA should be clear and concise so visitors know exactly what action to take when they arrive at your page. Additionally, make sure you provide an incentive for signing up, such as discounts or exclusive offers.

Add Customer Reviews

Customer reviews can go a long way when it comes to encouraging people to purchase from you. You can add customer reviews directly onto your website or link out to review sites like Yelp or TripAdvisor – whichever works best for you. Additionally, make sure you respond promptly and professionally whenever someone leaves feedback about your business online; both positive and negative reviews should always be answered as soon as possible.

Implement SEO

Search engine optimization (SEO) is essential if you want your website to appear higher in search engine results pages (SERPs). This means optimizing titles, descriptions, keywords, images, and videos so that search engines like Google can index them correctly and display them at the top of SERPs when visitors are searching for related terms or phrases. You can also pay close attention to local SEO tactics, which can help you bring in customers who are close to your location. There are plenty of free tools available online which can help with SEO, so be sure to take advantage of them.

Add Videos, Images, And Infographics

Adding visuals such as videos, images, and infographics to your website helps break up chunks of text, which makes it easier for readers to digest information quickly while also helping keep their attention longer on particular pages. This could potentially lead to increased conversion rates as well due to improved user experience associated with these types of content formats. Look for free or low-cost templates and other resources that will help you add this visual content to your site.

Use PDFs on Your Site For Protection

PDFs are great for protecting sensitive information like contracts or customer data, since they allow for password protection and encryption. They are also easy to edit and share, meaning you can quickly pass them along to customers or team members. If you need customers to fill out and sign forms, start with a PDF filler tool.

Take Online Courses To Learn More About Data Analytics  

Learning data analytics will help you better understand consumer behavior so that you can tailor content accordingly, which increases conversion rates, something every small business needs. Consider taking an online course related specifically to data analytics so that you're prepared to learn more about your customer segments. Look for free and low-cost courses or tutorials online.

Making changes to a small business site requires diligence, but doing so can result in steady growth despite the uncertain economic times ahead. Adding accessibility features ensures all customers feel welcome, while adding CTAs and PDF resources will help you gather the info you need securely. Do some research on the tools that are available to you online, as many are budget-friendly.

Have a question for the team at the Levelland Chamber of Commerce? Reach out and get in touch today.